Commercial project
Share your Winning Feeling to win £1,000!
That Winning feeling was a promotional campaign for Gamesys and its website Jackpotjoy.com, integrating social media into a gambling website. The costumer retention mechanic allows people to simply upload a picture from their computers or webcam and type 80 characters to say what would they do if they’d win the prize. Every Friday the top five photos won a £1,000 cash prize each.
During October 2011 “That Winning Feeling” promotion was tied with a TV campaign appearing to be extremely popular, resulting in a total of 5,196 entries from 3,775 unique members and getting for Gamesys the first place in the EGR:E-Gaming Review Marketing Campaign of the Year. Later on the promotion was redesigned for the Spanish website and also a Christmas version called “That Festive Feeling”, was released on December 2011, adding a voting functionality.
Please check some of the entries submited by players below.
